areas of expertise
brand design
visual design
illustration
ui/ux
I’m Lana – a designer and true Küstenkind, raised in the northernmost part of Germany. Creativity has always been the one constant in my life – long before I even knew the word “design.”
I took a few detours through film and fashion before settling into design, where I found what I love most: creating order out of chaos. I care deeply about visual hierarchy, clarity, and making things both beautiful and understandable. My approach is ego-free and flexible – but if I had to pick a motto, it would be: less is more (until the content team sends you twelve bullet points and a legal disclaimer).
Over the past 15+ years, I’ve worked across illustration, editorial, UI/UX, branding, product design, and everything in between. Since 2021, I’ve been Senior Brand Designer at Doctolib, where I lead the German Brand Design team and contribute to global brand strategy and execution.
I’m known for staying calm when the file-naming chaos hits, bringing structure into messy briefs, and keeping a positive attitude – even when deadlines get wild. I thrive when I’m trusted for my expertise and given a clear direction – and one day, all of this will hopefully lead to a small house, a garden, a few chickens, and a dachshund names Polly.
Work Experience
Doctolib
fulltime
May 2021 - current
Since May 2021, I’ve been working at Doctolib, where I lead the German Brand Design team and support the global brand across a broad spectrum of touchpoints. My role spans campaign design, sales and employer branding materials, public-facing visuals, and the full development of our trade show presence – from 150 sqm booths to smaller, high-impact stands.
I also authored and maintain the company’s Brand Book and contribute to the evolution of our visual identity and guidelines. Working closely with cross-functional teams, I bring structure, speed, and a sharp design eye to complex challenges – always aiming to turn abstract ideas into coherent, compelling design.
Brickblock/
ScalingFunds
Freelance & fulltime
Dec. 2017 - March 2021
From 2017 to 2021, I worked at ScalingFunds (formerly Brickblock), a Berlin-based FinTech startup at the intersection of blockchain and real estate. I initially joined as a freelancer to support their ICO, and over time transitioned into a full-time role where I led both product and brand design.
I was responsible for everything from UX and UI design to marketing materials, pitch decks, and the complete rebranding of the company.
It was an intense, fast-paced environment that taught me a lot about independence, adaptability, and finding clarity in chaos.
Freelance
Feb. 2011 - Dec. 2022
IFor over a decade, I worked as a freelance designer, initially alongside my studies and later full-time before returning to part-time freelance work during my in-house roles. This period allowed me to develop a solid foundation in graphic design, editorial work, and client collaboration.
My projects focused on:
Editorial illustrations and layouts
Print assets such as flyers, brochures, magazines, and reports
Visual storytelling for education, media, and culture clients
Notable clients included Bento (Spiegel Online), Krowne Communications, Sixt, IQB (Institute for Educational Quality), Zum Goldenen Lamm Filmproduktion, Sleaze Magazine, and Digital Kompakt, among others.
Beyond the variety of creative challenges, freelancing shaped my ability to work independently, organize complex timelines, and maintain long-term client relationships. Highlights included my recurring column illustrations for Bento, educational visuals for IQB, and an ongoing collaboration with Krowne Communications.
Freelancing taught me to trust my instincts, take ownership of my work, and navigate a wide range of design challenges – skills I still bring into every project today.
Clients:
Bento.de, Krowne Communications, Sixt, Zum Goldenen Lamm Filmproduktion, SLEAZE Magazin, Digital Kompakt, Roadmap Magazin, Kein CO2 Endlager EV., IQB(Institut für Qualitätssicherung im Bildungswesen), Escapio and many more.
Bento.de
Freelance Art Direction
Feb. 2011 - Jan. 2018
I joined Bentos freelance staff end on 2015 and illustrated a weekly column and many other articles and stories up until April 2018.
Krowne Communications
Freelance Art Direction
Feb. 2011 - 2023
For the past 5+ years I have upheald a close workin relationship with Krowne Communication - layouting and art directing their bi-anual Vault Magazin, Vault Africa Magazine and many smaller publications and projects.
Carfrogger
Freelance Visual Design
Nov. 2012 - Nov. 2013
Carfrogger was one of my of my main freelance clients back in 2012/2013. The company was building an online cofigurator that allowed the users to upload their own designs and ideas to the carfrogger platform in order to have their car foil wrapped in said design.
I was part of the marketing and design team and involved in creating programmable vector files for the configurator as well as a variety of online and print marketing materials.
The company went bankrupt end of 2013.
Other experience
Obviously not all my work experience is super relevant to what I am doing today, still most of them had some kind of an impact on where I am at today. So here are a few of them:
SLEAZE Magazin
Illustration of a monthly column, PR correspondence, Organization and planning of various collaborations, Editorial work (writing articles, music and concert reviews), planning, organization and coordination of events and DJ sets
Pirate Smile PR
Music PR intern, tour coordination
Bestseller
Sales assistant & sales coordination of the austrian market for the brand ONLY
Sauer Danfoss
Production worker, building hydraulic and break motors
Wüste Film
Set design/set dressing intern for the movie “Kebab Connection”
Network Movie
Production assistant for the TV movie “Vater auf Bewährung”
Set assistant, video-combo for the TV Series “Nachtschicht”
Education
Multimedia Design & Communication (UI/UX)
Erhvervsakademiet Lillebælt,
Odense (DK), 2008 - 2010
The multimedia designer course is a 2-year Business Academy study course. On this programme I was very involved with the design, programming, and planning of multimedia projects, as well as taking on the theoretical and practical tools used for developing professional design within the field of multimedia.
It consists of a combination of unser interface desig, user experience design, content production, business and basic programming.
Fashion Design Techonlogist
Erhvervsakademiet Syd,
Sønderborg (DK), 2004 - 2006
During the education, I was are challenged in combining knowledge about, among other things, design, idea development, construction, production, communication, and business - and in applying this knowledge.
The design technology education is a practice-oriented and internationally oriented education.